Swedish Beers is launching Down Under

Not content with London and Barcelona, we're very excited to announce that Swedish Beers is launching Down Under with its inaugural event next week in Sydney.

The team behind the launch is Jen² (Jennifer Hiley of 5th Finger and Jennifer Wilson of Lean Forward) and they've booked the charming Redoak Boutique Beer Cafe for your pleasure.

We all know Aussies love their beer and with mobile penetration at more than 100%, it looks like we also love our mobiles so we reckon you'll also love Swedish Beers Mobile Networking. Come along and join us for a beer or three and plenty of chat at The Redoak Boutique Beer Café. Drinking commences @ 5.30pm. Nothing formal, no speakers, no powerpoint, nothing flashy, just turn up and mingle and hang out with folks from the mobile, marketing and media worlds. So if you're friendly, enjoy mixing and have a passing interest in mobile, then come and hang out with the nice Swedish Beers folks Down Under. No need to RSVP unless you'd really like to but do spread the word to your colleagues and friends.

If the London and Barcelona events are anything to go by, this promises to be a good 'un so you'd better be there to check out the action!

What: Swedish Beers launches Down Under

When: Thursday 28th May from 5.30pm

Where: The Redoak Boutique Beer Café, 201 Clarence Street, Sydney, Australia. (Here's a map)

Unfortunately the London crew won't be there to enjoy the first event Down Under, but we've left you in the capable hands of Jen² in our absence.

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What is Swedish Beers?
Swedish Beers www.swedishbeers.co.uk is an ad-hoc mobile networking event (run roughly quarterly) by British mobilists, Helen Keegan (aka technokitten) and Steve Flaherty of RespondMobile. It has been running in London since October 2001 and in Barcelona for the last 3 years. Find us on facebook too.

The best Swedish Beers event yet

Yes, thats right folks. Just when you thought it couldn't get any better, we had our best event in Barcelona during Mobile World Congress.

We had 100s of mobile executives through our doors throughout the evening right through until closing time in the wee hours of the morning. There were free beers galore (we drank the bar dry of draught Stella!) and definitely lots of chatting and mingling going on.

There were too many people there to mention but one of the things I really enjoy about the event in Barcelona is that we attract visitors from all over the world and it really adds to the atmosphere on the evening. I know we had folks there from Australia, New Zealand, USA, Canada, Spain, France, Italy, Germany, Finland, Sweden, Israel and dear old Blighty of course.

Some of the folks we met there included IPC, Manchester United FC, Yahoo, Google, Peperoni, Mobvision, Perform Group, Fred's, ARN Consulting, Respond Mobile, Acxiom, Medio Systems, Airwide Solutions, Flixwagon, Spinvox, Mobile Monday, Vodafone, Reactor, Aditon, MX Telecom, Ribot, Future Platforms, Mippin, Vertu, Jajah, Betavine, Ionsquare, We Love Mobile, MSN, Sponge, Rok, Truphone, Reuters, m-spatial, Device Management Forum, Moblica, Radius-Ed, Wizzfone, Greenwich Consulting, CScout, RRD.tv, Sofia Digital, Carmunity, Leiki, M:Metrics and a load more besides. If you were there, then add a comment below and tell me!

And if you think it's just me who thought it was a good night, then some folks have said lovely things about us too...

"Cheers for a superb Swedish Beers night in Barcelona! Really good
turnout and good fun of course!"

"Swedish Beers has been the best networking event I’ve been to, and I
don’t just mean Barcelona."

"It was a great event, lots of interesting people having a great time. I even met someone from Sweden - how cool is that!"

"Thanks for a great do in Barcelona, I know everyone said it but it was
the best one! Here’s to the next!!"

And we couldn't have done it without our very generous sponsors - PINoptic, Trutap, MyMart and Admob so a special thank you to them for their generosity with beer tokens. And a huge thank you as well to Belchica and the bar staff there who made it such a fun evening for us.


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Swedish Beers in Barca sponsors announced

Just in case you haven't heard, Swedish Beers is coming to Barcelona for MWC. Yes, it's that time of year again and everyone who is lucky enough to be heading to the sunshine and frolics in Barcelona is organising their MWC social life. The Swedish Beers crew *will* be in town as many of you already know and we'll be living it up at Belchica courtesy of our very generous sponsors Trutap - David and Carl, PINoptic - Colin and Jenny, MyMart - Adam and Ben, and Admob - Russell and Andy. So the first few beers will be on them. The proceedings kick off at 7pm and will go on until late (the bar's open very late so we won't get kicked out) so feel free to drop by and say hello, or should I say hola, during the evening.

Like last year's Swedish Beers in Spain in a Belgian Bar, on the night the very generous sponsors (this year's are David, Carl, Colin, Jenny, Russell, Andy, Adam and Ben) and the Swedish Beers crew (that's me, Steve, Anton and Gillian) will be the ones armed with the beer tokens. So come and search us out to claim your free beers.

It'll be the usual eclectic mix of media, marketing and mobile types but since we're in Barcelona for the night, it's a chance for our friends from outside the UK to join the fun too. There's sure to be lots of familiar faces as many of the London regulars will be there, but we're looking forward to welcoming new folks too. So if you fancy a drink and a chat and a mingle with the nice Swedish Beers folks, then come along and join in. You don't have to talk about mobile and you don't even have to drink beer if you don't want to, but it would be nice if you were friendly and enjoyed hanging out with other friendly folk who happen to have a passing interest in things mobile. There's no RSVP required unless you'd like to. If we're full when you arrive, don't panic, just come back a bit later. Folks will be coming and going all evening I expect.

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THE LOWDOWN:

Where: Belchica, Villarroel 60, 08011 Barcelona. Entrance on Gran Via de Deputacion. Metro L1 Urguell (so very near Congress).

When: Tuesday 12th February 2008 19:00h onwards

What: Swedish Beers Mobile Networking Drinks

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ABOUT OUR LOVELY SPONSORS without whom the night wouldn't be possible

*Trutap* is an easy-to-use free mobile service that for the first time, globally, combines all the elements of a young person's social life into one application. With trutap users can easily connect and converse with friends and family, wherever they are, whenever they want. trutap currently operates in over 200 countries across the world and will operate in more shortly. Carl and David will be with us and if you want to know what they look like, their pictures can be found here! I'm quite sure David and Carl will keep you amused as well being Swedish Beers old-timers.

*PINoptic* applies its Visual Probabilistic One Time Password (VPOTP) next-generation software to high security authentication applications. This delivers an easy to implement yet innovative, universal security solution with the strength required by even financial institutions. PINoptic maintains user simplicity through the use of pictures and symbols which appeals to a global market with differing literacy levels. Applications range from financial through to internet, mobile telecoms, corporate IT and access control. PINoptic's vision is to become a defacto security standard and replace 99% of existing pin and password systems by 2012. Jenny and Colin will be on hand to explain all and it's pretty cool. Oh, and they'll have tokens for free beer.

*MyMart* is leading the way in mobile retail by providing mobile shop technology and services for operators, agencies and retailers. Adam and Ben are looking forward to building strategic relationships at the mobile world congress. They're also interested to chat about wheree mobile retail may be heading. Adam and Ben will have beer tokens in hand and are generally fun to hang out with too. And no, they won't try and sell you anything on the spot via one of their mobile shops... Well, I don't think they will anyway ;)

*Admob* Founded in 2006 (on my birthday as it happens! Ed), AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers advertisers the ability to target and personalize advertising to their customers in 160 countries. Sample AdMob customers include Coca Cola, Starbucks, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3,000 mobile web sites, including ESPN, CBS, Weather Underground, Maxim and Peperonity. Russell (genunine old skool mobilist and blogger), Andy and I expect a few more from their crew will be around to hand out beer tokens and generally chew the fat.

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CHECK US OUT ON FACEBOOK TOO
Join the group - you'll be in good company and get more details about this event
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The Swedish Beers crew: Helen, Steve, Anton and Gillian

The Swedish Beers crew are back in Barcelona in February

Yes, it’s that time of year again when the world’s mobilists land in Barcelona to obsess about all things mobile for a few days for the GSMA's Mobile World Congress (the conference formerly known as 3GSM). So of course, the Swedish Beers Posse will be in town too and we're running our Swedish Beers Mobile Networking event too and would love you to join us.

So if you're friendly, enjoy mingling and have a passing interest in mobile, then mingle with the nice Swedish Beers folks. Don't worry, you don't have to talk about mobile technology, handsets or whatever and you don't even have to drink beer if you don't want to but we would like you to be friendly and enjoy mingling with us.

We have some lovely sponsors lined up and the first few beers will be on them - more details as they're confirmed.

Where: Belchica, Villarroel 60, 08011 Barcelona. Entrance on Gran Via de Deputacion. Metro L1 Urguell (so very near Congress and the same place we went to last year).

When: Tuesday 12th February 2008

Time: 7pm onwards

What: Swedish Beers Mobile Networking drinks

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Helen, Steve, Anton, Seth and the crew who are too numerous to mention!

Swedish Beers Mobile Networking, Weds 12 Sept 07

Right, slight change of plan...

We're back to the Nordic Bar, our usual haunt, on Wednesday 12th September. We'll be in the back bar from 6ish for all the usual chat, mingling and talk of mobiles, marketing, media and life in general. And if the last few events are anything to go by, we'll probably overtake the whole bar pretty quickly. You'll find the Nordic Bar on Newman Street which is the North side of Oxford Street, nearest tube Tottenham Court Road or Oxford Circus.

Unfortunately, the bad news is that our sponsor has had to postpone their sponsorship of Swedish Beers as they're not quite ready to shout out about the wonderful things they're up to. So it would be *really* marvellous if another generous sponsor could help us out with the bar. Otherwise, it's buy your own drinks night. And if it's the latter, it will be your challenge to find someone who has a works expense account to buy drinks for you all evening ;)

But seriously folks, the Swedish Beers night goes on and do get in touch with me if you're up for sponsoring the bar. Probably best to call my mobile, +44 794 053 8802, if you're interested as I'm away from the internet until Tuesday afternoon and time is quite short as Swedish Beers night is only two weeks away.

So, the night is definitely on, we're just waiting to see if someone will generously sponsor the bar to help the evening go with a swing and at the same time meet loads of folks who will think lovely things about them *and* benefit from lots of lovely publicity and immense good mobile karma for their efforts.

So see y'all there on the 12th September, from 6pm in the Back Bar at The Nordic Bar.

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p.s. If you plan to use Oxford Circus on the night, please note that the Victoria Line is undergoing maintenance right now and is closed from about 10pm every night. Don't worry, all the other lines are fine and the buses still work, it just might take you a little longer than usual to get home that's all, as you find an alternative route. More info on the TFL website.

A date for the diary - Wednesday 12th September

Our next event Swedish Beers Mobile Networking event will be on Wednesday 12th September 2007 in a new venue and courtesy of a fab new sponsor. Watch this space for more details coming soon.

We've started a group on facebook as well if you're interested. Feel free to join up.

And finally, I'm planning ahead for the two events after the one in September and actively seeking sponsors - I'm currently toying with the idea of doing a bash in the Winter, probably in late November or early December and then our annual jaunt to Barcelona in February for the Mobile World Congress (was 3GSM). Please get in touch with me if you're interested to discuss further.

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Oh What a Night! Again!

A huge thank you to everyone who came to Swedish Beers last week. It was, by all accounts, a rip-roaring success and we were incredibly busy with both old and new faces and everyone seemed to have a good time. Some of the feedback to me personally was lovely:

"Wicked event, you really move the (mobile industry) crowd!"

"Thoroughly enjoyed the evening and met some great people...This dude had a great time and is eagerly looking forward to the next one!"

"Well that worked then didn't it! Congrats on a really good night out!"

"Wow! When's the next one?"

"Thanks for a very good event last night at Nordic Bar"

"many thanks for a successful evening – it was a warm welcome from a good cross section of UK/London’s mobile community"

And a HUGE thank you to our very generous sponsors Tanla Mobile who were out in force making everyone feel thoroughly welcome.

Did we manage to stick to our tried and tested formula "drink beer, talk mobile, drink more beer, talk nonsense"? Well, you'd have to ask those who were there from as far afield as Australia, Italy, USA, Germany and Finland including [drum roll please]...

Sky, Skype, Phoniq, News Optimus, Financial Times, Warwick Worldwide, Yahoo!, Google, Vodafone, BeepMarketing, O2, Leiki, flytxt, ARN Consulting, Sony Pictures, Respond Mobile, Otodio, MBlox, Fathom Partners, W2Forum, OITG, Mobile 365, Arcarnus, Bango, Telemix, PNC Telecom, Phuser, Gisdata, Metastorm, ShopQwik, Renzoo, Xtract, Mbites, Mobile Entertainment Magazine, VSC Consulting, W2Forum, ENO, Mercury Mobility, Minick, MIG, Chinwag, Masabi, Mobizines, Future Platforms, Hotxt, Colibria, Ymogen, Admob, m:metrics, LinguaFranca, AdInfuse, Moblog UK, PeekabooTV, ICSTIS , Informa, Pitch, and a ton of other people too. If you were there, feel free to add a comment below. Indeed, perhaps you can fill in some gaps on the photos on flickr as to who's who? And if you have any photos yourself, please either let me have them or add them to the Swedish Beers group pool on flickr.

If you want to find out about the next one via email, then please add your email address to the Feedblitz box on the left-handside or click the feedblitz link here.

See you at the next one!

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Our next Swedish Beers event in London is NOT on Thursday 5th April

It's on Wednesday 11th April instead and is proudly sponsored by Tanla Mobile.

Yes, it's that time of year again when we feel the need to drink beer and talk about mobile. And after the success of our last Swedish Beers event in Barcelona, we thought it was about time we had another one in London at our usual haunt of the Nordic Bar in W1.

So if you have a passing interest in things mobile and like to chat to other people from media, mobile, creative, tv, and marketing about where mobile fits into the bigger scheme of things, then Swedish Beers is for you. It's a friendly and informal event, no powerpoint, no speeches, just networking with interesting people and chatting about mobile things (or not!).

The Swedish Beers Mobile Networking proceedings kick off at 6pm on Thursday 5th April Wednesday 11th April (that's the day most of us break up for Easter) (that's just after the Easter break) a sponsor will be announced shortly so with a bit of luck the first few beers will be on them (we hope - if you're interested in sponsoring, then please let me know... it's a fab way to raise your profile within the industry). And our proud sponsor is Tanla Mobile.

See you there!
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Helen, Steve and Seth

Barcelona was a blast

So much so, that it's taken me all this time to recover! No but seriously, we all had a thoroughly good time at Swedish Beers courtesy of our friends Gabi at MyStrands and Alex at Colibria. We had a fabulous turnout - definitely our best yet - with Belchica rammed full of mobilists from all over the world (UK, USA, Spain, Germany, France, Sweden and even Australia) and it was a pleasure to welcome them all. Companies who joined the fun included Sponge, Mixipix, flytxt, Admob, Leiki, TekoLondon, FT, The Times, ZoneMedia, MoMedia, Intelli-call, WeLoveMobile, ARN Consulting, Mobiq, RespondMobile, Tanla Mobile, BeepMarketing, M-Trends, Mobhappy, Techdirt, Midnight Communications, QArea, Vodafone, Future Platforms, Briing, Rok, 5th Finger, m:metrics, zingmedia, w2forum, hotxt, and loads more besides. There is photographic evidence up on flickr and we were even filmed for German TV by 3Sat - how cool is that!

It’s Barcelona, it’s 3GSM, and the Swedish Beers Posse are in town 13th February 2007

Yes, it’s that time of year again when the world’s mobile executives land in Barcelona and take over the city for a few days of obsessing about all things mobile (well the bit by Congress anyway). So, of course, the Swedish Beers Crew will be there too and we'd love you to join us at our little Swedish/Belgian/Norwegian/Spanish Beers Mobile Networking do.

So if you fancy a beer (it’ll be Belgian beer on the night as we're in a Belgian bar just to confuse matters) and a chat and a mingle with the nice Swedish Beers folks, then come along and join in. You don’t have to talk about mobile and you don’t even have to drink beer if you don’t want to, but it would be nice if you were friendly and enjoyed mingling with other friendly folk who have a passing interest in things mobile.

And not only that, there’ll be a few FREE beers as well courtesy of our lovely sponsors Colibria and MyStrands. Alex from Colibria will be around to chat to you about any interesting applications you may have to include in his fabulous IM platform and there will be several MyStranders and we will have partyStrands running during the evening.

Where: Belchica, Villarroel 60, 08011 Barcelona. Entrance on Gran Via de Deputacion. Metro L1 Urguell (so very near Congress) for more info on the bar, and here's a map. We'll be in the back bar.

When: Tuesday 13^th February 2007 6.30pm to 8.30pm

What: Swedish Beers Mobile Networking drinks

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Helen, Steve, Alex and Gabriel



About our lovely sponsors

Colibria, from Norway, provides next-generation messaging and instant messaging platforms, clients and apps for mobile operators worldwide. Specifically, their UK-based apps team works with mobile developers to integrate existing SMS/MMS/WAP products into next-gen IM/IMS systems. They would like to hear from companies or individuals who have innovative services and want to investigate partnering to produce demos/prototypes to present to their existing operator customers. Yes, that means you! For more info, talk to Alex Linde on +44 7966 204 616
or meet him on the night.

MyStrands develops behaviour-based recommendation technologies to help people organise and discover digital media. It works using internet connected devices (PC, mobile etc) to discover both content and people with similar tastes both on and off-line. MyStrands mobile solutions include MyStrands for Symbian, MyStrands for Windows Mobile and of course partyStrands which we'll be sampling on the night. Find out more from Gabriel Aldamiz-Echevarria on +34 665 5524 18 or meet him on the night.

Belgian Beers Tuesday 13th February 2007 in Barca

For one night only we'll be enjoying Belgian rather than Swedish beers during 3GSM in Barcelona. We'll be holding the event at Belchica (hence the Belgian Beer theme for the night) and we'll more or less have the place to ourselves for the event provided there are enough of us to fill it.

Not only do they sell Belgian Beer, but also spirits, wine and cocktails and some tasty snacks too if you're feeling peckish, it has wi-fi and Michel, who runs the place, has promised to look after us. We'll be there from 6.30pm onwards.

The bar is really centrally located and very near to Congress on Villarroel 60 with the entrance on Gran Via Y Diputacion. The nearest metro station is Urgell on L1.

Not sure yet whether or not we have a sponsor for the evening... watch this space as they say.

So please put the date in the diary and we look forward to seeing you in sunny Spain :)

Merry Christmas!

Wishing all our Swedish Beers buddies and sponsors a wonderful Christmas and a fabulous New Year.

Hope to see you all at 3GSM... probably on Tuesday 13th February. Watch this space for details to be announced in the New Year.

Skal

The Mega Christmas Bash was a blast

And a huge thank you to Ian, Matthew and their team at BBC Backstage for being wonderful hosts. A big thank you as well to our generous sponsors who helped the evening go with a swing by providing us with food, drink and raffle prizes - Admob, Skills Matter, ConnectMeAnywhere, O'Reilly, Trusted Places, Techcrunch UK, and Chinwag.

It was also good to catch up with friends old and new - Priya, Deirdre, Seth, Sam, Mike, Nicole, Andrew, Anusha, Paul and Matt, Jan and Savka, Stu, Sarah, Rob, Andy, Ian and Matthew, Margaret, Catherine, Sasha, Sheila, Ben, Rune, Devi and Ribot, Gillian, Julia, Trevor and about 300 others! Suffice to say, I spent the day rather quietly today whilst grimacing at some of the photos of the night appearing on flickr.

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About the sponsors:

Trusted Places
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TrustedPlaces is a social network around people’s interests and favourite places. It is the people’s, local guide to original and undiscovered bars, excellent restaurants and traditional pubs that constitute the hidden gems in cities like London. Find out what’s great (or not) in your neighbourhood.

Skills Matter
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Skills Matter provides the UK’s largest selection of training on Open Source technologies and agile software development and is a leading provider of training, mentoring and skills based transfer.

Chinwag
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Chinwag is the UK's leading online community for the new media and digital marketing industry, including the uk-netmarketing email discussion group -

Tech Crunch UK
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TechCrunch UK & Ireland is here solely to help promote local entrepreneurs and events by reporting and reviewing them. The last twelve months have been very exciting seeing the UK community take shape once again and gel together. Since its inception 4 months ago, TechCrunch has co-sponsored a number of other events and participated in many more. The BBC Backstage Party is both the culmination and celebration of many people's hard work and energy over the last twelve months. TechCrunch is very pleased to be a sponsor of this celebration.

O'Reilly
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Josette Garcia and Craig Smith from O'Reilly look forward to seeing old friends and making new acquaintances on December 9th. We'd love to hear about any projects you have or suggestions for new books, blogs or blags.

AdMob
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Are delighted to be a sponsor. In addition to their sponsorship AdMob gave away over $10 000 of mobile advertising funds on the night.

Connect Me Anywhere
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ConnectMeAnywhere is the clever way to stay connected with overseas contacts without the expensive call charges. ConnectMeAnywhere's vision since its launch has been to offer smart solutions to take the pain out of making international calls and to make its user experience as effortless as possible.

BBC Backstage
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This event would not be possible without the hard work and community focus of BBC Backstage. BBC Backstage may have started off as a developer network, but its growing and maturing into the destination for creative and talented people, who want to remix BBC data.

Mega Christmas Bash 9th December in London

Ok, so I'm a bit late writing about this - what with being away in Budapest and busy with clients. Anyway, excuses to one side...

There's going to be a big Christmas Party being hosted by BBC Backstage at The Cuban Bar on Saturday 9th December in conjunction with Swedish Beers, London Girl Geekdinners, Geekdinners, London Perlmongers, London Webstandards Group, London Ruby User Group, Open Rights Group, London 2.0 , Mobile Mondays and London SEO.

It's already over-subscribed (we've got over 500 names so far) however, having run many a networking event, there is inevitably a drop-out rate so it's worth putting your name on the waiting list. I also think that some folks will come early and leave early and some will come along later and leave at closing time (1am). So we should be able to accommodate everyone with a bit of luck. For insurance purposes, I believe the venue needs a list of all names in advance so get your name on the list sooner rather than later.

Oh and if you're interested in sponsoring some drinks and or food at the event, please get in touch.

Oh what a night!

Swedish Beers 5th Birthday Party was a blast and a big up to Bango who very generously sponsored the bar and helped the proceedings along very well.

We had our biggest turnout to date with friends old and new. We had visitors from far and wide, Mobhappy's Carlo from Austin, Texas, Noodlepie from Asia via France, the Future Platforms crew had travelled en masse from Brighton, and the Bango team travelled from Cambridge. Wow, we're honoured you folks made the effort to join us.

If you weren't there, you can read about it over at Ewan's blog - there are a fair few posts and some seriously dodgy pictures. Ewan, I recommend photography lessons ;). Tom also took a few pix which aren't *quite* so dodgy and we're still waiting for Ribot's masterpieces.

Thank you to everyone who turned up and helped make the party such a success.. Emap, Fathom Partners, IPC, Vodafone, Nokia, Gareth, UIQ, ARN Consulting, NMK, Antersite, Mobhappy, Chinwag, Juvino, ZingMedia, BT, Equal, W2Forum, Sponge, Allaboutsymbian, Telecom Express, MoMoLondon, HW&H, Ben, Leiki, Communicating Media, AlienPants, Sendmytxt, Gemalto, Noodlepie, Morpheme, Rob M, Phoniq, RespondMobile, Textfo, Buddyping, Mi-Pay, Mobmart, MoblogUK, Shopqwik, Mindmatics, Airplay and many more who I just didn't get to meet or didn't take their card or who have just slipped my mind - cut me some slack, it was a busy night!

Our next bash will be a joint Christmas Party with a few of the other key London networking groups and is on Saturday 9th December somewhere in London. Venue and details to be announced shortly. It'll be a big bash so put the date in your diary now and watch this space for more info....

In the meantime, if you still need a fix of mobile networking, then come along to the next MoMoLondon event on Monday 6th November. I'll be talking about mobile trends alongside an esteemed panel. Should be interesting!

Til next time

Skål

It's a party :)

Ok, so the nights are drawing in and the weather is on the turn and we're into Autumn. But never fear, Swedish Beers is here! And not only that, it's our 5th birthday (how time flies) so come and help us celebrate with a beer or two on Tuesday 17th October courtesy of our wonderful sponsor for the evening Bango (http://www.bango.com). If you fancy a drink and a chat, have a vaguely passing interest in things mobile and media then Swedish Beers is for you. No presentations, no speakers, nothing formal - just turn up and mingle.

Swedish Beers – Tuesday 17th October, 6.30 pm at the Nordic Bar.
Swedish Beers is held in London at the Nordic Bar at 25 Newman St, London W1 – (nearest Tube – Goodge St or Tottenham Court Rd). The Nordic Bar’s web page is at http://www.nordicbar.com/. You’ll find us in the back bar.

About our sponsor
Bango helps content providers maximize their mobile revenue opportunities. The mobile internet is opening up a huge potential market for content providers and using Bango's open, global platform, you can take advantage of this opportunity immediately. Bango removes the complexity of selling content off-portal by understanding the direct-to-consumer market and what content providers need to be successful. Follow the lead taken by MTV, The Sun newspaper, Discovery Networks and Sony BMG to build a profitable, direct relationship with consumers on mobile.

Check them out at http://www.bango.com and of course, I'm sure a few of the team will be with us on the 17th. As will a fair few of their clients I expect.

Looking forward to seeing you there.

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Helen, Steve and the team from Bango

Swedish Beers 5th Birthday Party

It's Swedish Beers 5th birthday in October so our next bash is the birthday one and we hope a good one. It'll be on Tuesday 17th October at our usual venue, the Nordic Bar and we'll be announcing sponsor details soon. Just wanted to let you know so that you can put the date in the diary and join us in our mobile networking and Swedish Beer drinking celebrations.

Skål

Swedish Beers was a blast last night

We had a great time at the Nordic Bar last night with folks from all kinds of industries, roles and companies - News Optimus, Emap, Mi-pay, Admob (our lovely sponsor), Zone Vision, Phoniq, MTV, BeepMarketing, Future Platforms, O2, Telecom Express, Intelli-call, Supersonic Films, Sentinel Entertainment, Botonics, Luup, Retail Internet, Perfect Path, Deloitte, ARN Consulting, the lovely KDD and Siobhan and loads more who I just didn't get round to talking to.

It was also very cool catching up with my two old bosses from ZagMe days - Bill and Russell - it was almost like a family reunion!

Big up to our fab sponsor for the night, Admob. Russell Buckley, who's heading up Admob's European division did a sterling job of paying for a lot of drinks and generally being lovely to everyone. So a very big thank you to him.

Our next event will be in October when it's our 5th birthday and we're on the hunt for a sponsor or two. Watch this space as they say...

Skål

Swedish Beers Mobile Networking on Weds 14th June

The rain may be pouring, we may be on drought alert in the South East but the beers will be flowing at Swedish Beers at the Nordic Bar, Newman St W1, on Wednesday 14th June, 2006 courtesy of our wonderful sponsors Admob. So if you fancy a drink and a chat about mobile, media and anything else that takes your fancy, then Swedish Beers is for you - no presentations, no speakers, nothing formal - just turn up and mingle. We'll be there from 6.30pm in the back bar. The first few beers are on Admob - look out for Russell at the bar.

About our sponsor:
AdMob is a start-up headed by Russell Buckley in Europe, who will be coming to the event too (in fact, you might have read Russell's blog over at Mobhappy - he's a bit of a mobile veteran). AdMob is an advertising network for mobile websites. They serve text-based, pay-per-click ads on their partners’ websites, when they are seen on a mobile handset. So far, their beta advertisers have experienced 4 times the ROI as online campaigns. So well worth a try, we'd say.

AdMob is looking for more mobile website owners and more advertisers to try the channel – especially content sellers. Talk to Russell on the night, sign up at their website or drop him an email.

About the Nordic Bar:
The nearest tubes are Tottenham Court Road or Goodge Street or Oxford Circus. Newman Street is one of the streets off Oxford Street on the north side and it's in a basement. Check out the website for more details. We'll be in the back bar from 6.30pm on the 14th June.

About Swedish Beers:
It's an informal networking event for people who have an interest in mobile and like a chat over a beer or two.

Looking forward to seeing you there.
Skål

Helen, Russell and Steve

Belated round-up of our last event

It was pretty good by all accounts [here and here and here]. People travelled from far and wide to attend (well Birmingham and Brighton at least). And we had around 70 people or more chatting about all things mobile over a glass of Swedish Beer. Big up to our sponsors, Major Players, who put a goodly amount of cash behind the bar to oil the proceedings. And thanks to everyone who came along including - Future Platforms, Phoniq, MoblogUK, Warwick Worldwide, Sliced Bread Animation, Sponge, WinPLC, Osney Media, Abadi Films, BT, RespondMobile, BeepMarketing, Mobile Networking, Mobile Mondays, Mi-pay, New Media Edge , Echovox, ARN Consulting, mbites, Ionsquare, Intelli-call, MonsterMob, Zone Vision and lots more besides who I just can't remember or simply didn't get round to chatting to . I didn't get chance to meet everyone I'm afraid, but there's always next time (probably in June or July sponsor permitting - anyone fancy sponsoring the next one?).

skal

Swedish Beers next mobile networking event Tuesday 4th April 06

We'll be at the usual venue - The Nordic Bar in Newman St, W1 - and the drinks for the first hour or two are courtesy of the lovely recruitment folks over at Major Players. You'll find us in the back bar.

If you've not been before or just need a reminder of what Swedish Beers is about, it's for anyone with a passing interest in mobile. We get all kinds of folks along from developers to aggregators, film makers to publishers, content creators to network operators, consultants to journalists and lots more besides.

It's not a formal affair - no powerpoint, no speeches, just turn up and mingle and be prepared to talk to strangers!

Hope to see you there.

skål

Swedish Beers Mobile Networking in Barcelona at 3GSM

We've decided to have a Swedish Beers meetup on Wednesday 15th February whilst we're in Barcelona as a few regulars are going to be there anyway. And we wanted to facilitate further networking and a little partying at 3GSM too...

If you'd like to come along (assuming you have some vague interest in things mobile which you probably have if you're going to be in Barca for 3GSM), then here are the details:

Location - Café Viennese in Casa Fuster. The hotel is located on the Passeig de Gràcia, just above the Avenida Diagonal and next to the famous Jardinets. Thanks to Rudy De Waele for recommending such a great venue. You can find information on the hotel at their website .

Time - 19:30 to 21:30 on Wednesday 15th February.
Vibe - Casual

We're not looking for a sponsor this time so bring your expense accounts!

Let me know if you can make it - either leave a comment here or drop an email to swedishbeers [at] beepmarketing [dot] [com].

Skål

Swedish Beers Mobile Networking last night (29/11/05)

First of all a big thank you to our wonderful sponsors Sponge who helped lubricate the evening by sponsoring the bar. Alex Meisl and Douglas McDonald were there representing them so I hope those of you who were there got to meet them and find out more about what they're doing in mobile marketing which is pretty impressive.

Secondly, thanks to everyone who came along and helped make it the success it was. We had all kinds of folks there including Sponge, Flytxt, MobyJoe, Diageo, IPC, Intellicall, KeitaiCulture, Mobiq, Respond Mobile, ICSTIS, Sliced Bread, BeepMarketing, Formation, Lloyds TSB, MonsterMob, Resourceful People, ARN Consulting, Glu Mobile, mbites, and many more besides from techies to consultants to creatives to aggregators to developers and some...

It was great to meet those who I did manage to meet and hopefully catch up with those I missed another time.

Watch this space for news of our next event in Spring 2006.

skål

Sponge is sponsoring Swedish Beers next week

Hurrah, we have a sponsor for Swedish Beers at the Nordic Bar on Tuesday 29th November. The lovely boys at Sponge have stumped up the cash to pay for some drinks for us. It should be a really good night too. Lots of people have told me they're coming and I think it will be a good mix of creatives, geeks, analysts and marketers. So, no, we won't all be extolling the virtues of Symbian vs Windows Mobile! You'll find we talk about other stuff too. See you there.

Next Swedish Beers Mobile Networking Event - 29/11/05

Swedish Beers Tuesday 29/11/05 - 6.30pm onwards.

Swedish Beers is back after a few months absence. It's for anyone with a vague interest in things mobile and is a very straightforward drinks evening at the Nordic Bar, 25 Newman Street, London W1 - you'll find us in the back bit. No speakers, nothing formal, just turn up and mingle.

You'll find all kinds of people there from network operators, developers, aggregators, mobile content providers, brands, consultants, recruiters, writers and generally interesting folks.

Our sponsor this time is yet to be confirmed and I'll post details once it is so hopefully the first few drinks are on them. If anyone's interested in sponsoring the event we are all ears!

Looking forward to seeing you there.

skål